苹果邮件如下：
Invalid or Non-Increasing CFBundleVersion - The value specified in the bundle's Info.plist file for the key CFBundleVersion must be a string consisting of any number of dot-separated components, where each component is composed only of the digits 0 through 9. For example, any of the following are syntactically valid values for CFBundleVersion: "1.0", "4.2.1", "5545.12", "1.4.0.0.5"; whereas the following are all syntactically invalid: "GX5", "3.4.2b6", "2.6GM", "1.0 (Gold)", "-3.6". Additionally, each updated version of the same application must have a CFBundleVersion that increases relative to that of the previous version that was actually made available for sale on the iTunes Store. For example, if a previously-available version had a CFBundleVersion of "1.4", then any of the following would be acceptable as the next update: "1.4.0.0.0.0.5", "1.4.1", "1.4.332", "1.5"; but all of the following (though syntactically valid) would be unacceptable: "1.4", "1.3", "1.3.99999", "0.9". For more information about the CFBundleVersion key and the Info.plist file, see Apple's Runtime Configuration Guidelines at http://developer.apple.com/library/ios/documentation/MacOSX/Conceptual/BPRuntimeConfig/index.html
Once these issues have been corrected, use Xcode or Application Loader to upload a new binary to iTunes Connect. Choose the new binary on the app’s Details page in My Apps on iTunes Connect, and click Submit for Review.
Regards,
The App Store team
少了BundleVersion，也就是项目设置里面，Version号下面那个Build号
截图:
每发布一个新应用或新版本，苹果都要求你输入一个版本号，这个版本号对应的是 CFBundleShortVersionString ，不要写错哦。并且，如果你上传成功后（未审核，或未通过），然后又修复了bug，或改了功能，那么在打包发布时，CFBundleVersion 必须比上一版本更大。
打个比方，我第一次上传的Version:1.5.1、Build:3.4.2 ,那我这个应用被拒绝，修复好后，我又打包上传时，Version还是1.5.1，但Build必须大于3.4.2，可以是3.4.3 、3.4.5、3.8.5等。 如果Version 1.5.1通过审核后，又发新版本，那个下次上传时，Version要大于1.5.1，但Build可以从新开始，比如1.1.0 。如果Version1.5.1又有问题，我又要上传修改后的应用时，Build必须大于上一个上传成功的Build，即要大于1.1.0。
参考：http://www.jianshu.com/p/538c2c39e02e【4、AppStore 发布】